Link to an article about what it is:
https://www.scrile.com/blog/what-is-an-ai-influencer
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.
An excerpt from that article.
2 Jul 2026 16:51
Somehow, shockingly, worse than human ones.
2 Jul 2026 16:52
So "influencers" are losing their jobs? This sound great.
As for people who follows "influencers", they were braindead from start so it doesn't really matter.
2 Jul 2026 16:57
I don't. I hear about it the first time right now and I'm not even going to look into it.
2 Jul 2026 17:03
That could be "AI + influencers" but more likely "AI * influencers"
I despise influencers. They bring nothing of value to this world.
I've tried AI. For regular questions it's just a "yes-man" and never questions anything you write. (Unless you write israel is a bad country, that gets blocked right away, while it accepted germany is bad before it. That gives and idea of how neutral it is). For technical questions it's over confidently in it's unusable wrong answers. The only -sometimes- usable situation is dumping logfiles into it. Just every now and then you might get a good hint of where to look.
So ai influencers ..... that's as bad as it can get
2 Jul 2026 17:08
I don't. And I'd like to continue not thinking about them
2 Jul 2026 17:10
“influencers” are losing their jobs?
Since when is influencer a job? Never is. Never was. Never will be.
2 Jul 2026 17:10
I don't like influencers at all and I'm not a fan of "AI" either.
2 Jul 2026 17:13
The whole point of influencers is that you watch someone experience something instead of you.
Either because you can't afford it, you want to make sure before buying, it's risky, or you just like experiencing the world through others.
How can possibly AI do any of that?
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers.
I sincerely doubt this, unless they count AI followers. Which wouldn't surprise me.
2 Jul 2026 17:22
Influencer is just a derogatory term for content creators we don't like. I don't know what your working definition of a "job" is but there certainly are people who earn their living that way. Thousands of them in fact.
2 Jul 2026 17:33
It's probably more of an elaborate marketing campaign with AI videos just with the same model. Basically ad videos.
2 Jul 2026 17:38
certainly are people who earn their living that way. Thousands of them in fact.
I'm not so sure of that. Some yes, but many fake it.
2 Jul 2026 17:46
content creator is just a derogatory term for unemployed
2 Jul 2026 17:50